CUCKOO MARKS A DECADE IN MALAYSIA WITH APPOINTMENT OF KIM SOO HYUN AS THE BRAND’S LATEST AMBASSADOR

• CUCKOO’s 10th Anniversary celebrates a decade of inspiring Malaysians to create healthier homes as Malaysia’s leading Healthy Home Creator.
• The year-long 10th Anniversary celebration culminated with the CUCKOOTOPIA Music Fest that thrilled audiences with a night of show-stopping performances by a roster of mega-stars, including Dato’ Sri Siti Nurhaliza, Jaclyn Victor, Phei Yong, Dolla, 3P, Joe Flizzow, Siti Nordiana, Tomok, Priscilla Abby, Bunkface and Firdhaus.
• Joining the current ambassador lineup, CUCKOO also announces the grand return of the “King of K-Dramas”, Kim Soo Hyun as brand ambassador to amplify its efforts to inspire healthier living and foster deeper connections with more Malaysians.

KUALA LUMPUR, 16 November 2024 – Healthy Home Creator, CUCKOO International marked its 10th year of creating healthier homes at its grandest event yet – the CUCKOOTOPIA Music Fest. Held at Surf Beach, Sunway Lagoon, the event has brought together 18,000 Malaysians from all walks of life for an evening of celebration, music and shared appreciation of the support CUCKOO International has received over the past decade.

“As we celebrate our 10th anniversary, we want to recognise the people who have made this possible – our teams, partners, customers and fans. Our success is built on the trust and support of communities nationwide, and this milestone is a chance for us to come together in celebration,” said CUCKOO International Executive Director and CEO, Mr. KC Hoe (Hoe Kian Choon).

The CUCKOOTOPIA Music Fest is the culmination of its year-long anniversary celebration. Headlined by CUCKOO Brand Ambassadors Dato’ Sri Siti Nurhaliza, Jaclyn Victor and Phei Yong, the music fest also featured a star-studded lineup of top artistes from diverse backgrounds, such as Dolla, 3P, Joe Flizzow, Siti Nordiana, Tomok, Priscilla Abby, Bunkface, Firdhaus and more, signifying the company’s efforts to serve Malaysians from all walks of life.

The five-hour music fest ignited with captivating pre-show performances by iconic singers The Lima and Illa Sabry, both contestants in the upcoming season of Gegar Vaganza, Malaysia’s top Malay reality singing competition. Rising star Umairah then swooned and wowed the crowd with songs that built excitement for the main event.

The main event opened with electrifying performances by DOLLA and 3P, stunning festival goers with their dynamic dance moves. The night then intensified with mesmerising performances from Tomok, Siti Nordiana and Priscilla Abby before a keynote address by Mr. KC Hoe, recapping the company’s decade growth, “Our illustrious journey over the past decade has been driven by our vision, passion and people, and we believe it will become the foundation and launchpad that propels us further in the decades to come in our journey to foster a healthier living for all.”

As feelings of excitement, shared appreciation and boundless inspiration filled the air, the celebration continued with sensational performances by Firdhaus, Bunkface and Joe Flizzow, followed by a performance by CUCKOO Brand Ambassadors, Dato’ Sri Siti Nurhaliza, Jaclyn Victor and Phei Yong who sang #SAMASAMA, the CUCKOO brand song, rearranged to celebrate a decade of creating healthy homes with Malaysians.

Kim Soo Hyun Reunites with CUCKOO after 10 Years

The music fest took the excitement a notch higher with the special appearance of Kim Soo Hyun and the breaking revelation of his return as CUCKOO’s brand ambassador after 10 years.

“Kim’s return as our brand ambassador on our 10th Anniversary holds immense significance, as it reflects the enduring bond we share, not just with him, but with Malaysians. It’s a beautiful reminder that as we evolve, so do the relationships and values we hold dear. He was CUCKOO’s global face when CUCKOO International was first established in Malaysia. 10 years on, he rejoins us at yet another pivotal moment – the start of a new decade and our shift to inspiring Malaysians to become their own Healthy Home Creators. #SAMASAMA, we continue to shape and inspire homes that foster healthier living,” said Mr. KC Hoe.

Kim Soo Hyun is renowned for his unwavering pursuit of excellence, a quality that has allowed him to cultivate a diverse and critically acclaimed portfolio of work, including his recent starring role in the sensational K-drama, “Queen of Tears”.

“We chose him as our brand ambassador because his constant drive for growth perfectly embodies CUCKOO’s “Beyond Standards” philosophy. We also believe that his passion for living a healthy lifestyle will allow us to inspire even more Malaysians to live healthier,” added Mr. KC Hoe。

CUCKOO International’s Defining Moments Over the Past Decade

CUCKOO International has seen tremendous growth over the past decade in its commitment to inspiring Malaysians to foster healthier living. Its journey began with the introduction of mild alkaline water purifiers and pressure multi-cookers. In its first five years, the company has focused on building itself as a home appliance brand. In 2020, against a challenging market backdrop and the pandemic, the company persevered against all odds to expand its offerings as a Healthy Home Creator. Today, it provides a diversified portfolio of solutions spanning home appliances, household goods, skincare, nutritional food products, and home care services across four business segments: CUCKOO-branded, CUCKOO Co-Created, WonderLab | WonderDewi, and WonderKlean.

With RM1.117 billion in revenue recorded in 2023, the company’s success is driven largely by its business model that focuses on facilitating accessibility to a holistic wellness ecosystem of its products and services through various rental plans, including the CUCKOO GOOODPLANTM. Launched in 2017, the CUCKOO GOOOPLANTM is a flexible rental plan that lowers the barrier of entry to appliances that are usually costly for many, enabling more Malaysians to adopt a healthier lifestyle.

Mr. KC Hoe ended with, “Our journey has always been about creating healthier lifestyles through accessible solutions so that Malaysians are empowered to integrate wellness into their homes. At the start of our journey, we were committed to becoming Healthy Home Creators for Malaysian households. Now, at this momentous milestone, we are dedicated to inspiring Malaysians to become Healthy Home Creators themselves.”

The CUCKOOTOPIA Music Fest is made possible with the support of its official media partners, Astro, ERA, MY, HITZ and GOXUAN; official e-commerce partner, TikTok Shop, and official venue, Sunway Lagoon. Also supporting and making the event a success are partners such as WonderLab, WonderDewi, Neutrovis, Kinohimitsu, Watsons, Fitness First, Celebrity Fitness, The Fish Bowl, Love Earth, Color King, STEP8IGHT, Over, Creative Labs, HWC Coffee and SongHwa.