About The Company
CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or “the Company”) is Healthy Home Creator dedicated to fostering healthier lifestyles for its customers through its home appliances, household goods, skincare and nutritional food products, and home care services. The Company is principally involved in the trading and rental of home appliances, mattresses and furniture, the trading of beauty care products, provision of home care services, and investment holding activities. It is also the sole and exclusive distributor of CUCKOO-branded products in Malaysia, Singapore and Brunei. CUCKOO Malaysia offers a diverse range of solutions across four business segments: CUCKOO-branded, CUCKOO Co-Created, WonderLab and WonderDewi, and WonderKlean — covering home appliances, household goods, skincare and nutritional food products, and home care services. The Company is committed to creating a positive social impact in the communities where it operates, to raise living standards of communities in need, in line with its vision to be a “Healthy Home Creator”.
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Vision
To be a leading “Healthy Home Creator”
Mission
We are a “Healthy Home Creator” dedicated to fostering healthy lifestyles for our customers through our home appliances, household goods, skincare and nutritional food products, and home care services.
Core Values
To be Beyond Standards by staying A.H.E.A.D.:
- Authentic: At CUCKOO International, we encourage everyone to be authentic in pursuing their passions, to believe in themselves and to be comfortable in expressing themselves, valuing experiences and relationships.
- Harmony: CUCKOO International believes in harmony – encouraging employees to find balance between wellness and work; and building a harmonious culture through compassion, acceptance and empathy as well as our 3C practice (3C practice: No Condemn, No Complain, No Compare).
- Empower: CUCKOO International empowers employees to be leaders of today, equipping and nurturing employees with the skills they need to succeed and deliver the best in all that they do.
- Accountability: At CUCKOO International, we practice the highest level of accountability – to be transparent and responsible of our actions as well as to deliver quality Healthy Home solutions.
- Diversity: CUCKOO International celebrates the rich diversity in our family. We believe in empowering people regardless of backgrounds, ethnicities and ideas. Inclusivity is important for the company to continue building a good workplace culture and employee engagement.
History & Key Milestones
| Year | Key Events & Milestones |
| 2014 |
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| 2015 |
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| 2016 |
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| 2017 |
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| 2018 |
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| 2019 |
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| 2022 |
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| 2023 |
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| 2024 |
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Directors & Key Senior Management
| Board of Directors |
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Koo Bon Hak Non-Independent |
Hoe Kian Choon (KC Hoe) Non-Independent |
|
Low May-Teng Senior Independent |
Kwon Yoo Kyung Independent Non- |
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Marieta binti Abdull Hamid |
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Key Senior Management |
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Hoe Kian Choon (KC Hoe) Non-Independent Executive Director and |
Yeong Kian Peng (Bryan Yeong) Chief Financial Officer |
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Toh Seng Lee Chief Operating Officer |
Goh Hui Teng (Queenie Goh) Chief Marketing Officer |
Corporate Governance
We are committed to uphold good corporate governance and ethical conduct in accordance with the principles and guidance of corporate governance as set out in the MCCG.
Learn moreIR CONTACT
For Investor Relations related queries, please drop an email to: comms@cuckoo.com.my or investorrelations@cuckoo.com.my