CUCKOO APPOINTS MALAYSIA’S SWEETHEART, DATO’ SRI SITI NURHALIZA AND
INTERNATIONAL SUPERSTAR, RAIN AS 2020 CUCKOO AMBASSADORS
KUALA LUMPUR, 5 JANUARY 2020 – CUCKOO Malaysia took the opportunity to introduce Rain Jung Ji Hoon, the Korean Wave (Hallyu) Star as a 2020 CUCKOO Brand Ambassador in addition to Malaysia’s sweetheart, Dato’ Sri Siti Nurhaliza who was announced to be one of the 2 new CUCKOO Brand Ambassadors at an event held by CUCKOO in November 2019.
Dato’ Sri Siti Nurhaliza’s Profile
Born in Kampung Awah, Pahang, Dato’ Sri Siti Nurhaliza Binti Tarudin made her singing debut on a local competition show at the tender age of 16. Since then, she has been the recipient of over 300 local and international awards. Her image as an idol and inspiration to Malaysian musical artistes perfectly symbolises CUCKOO’s ‘Beyond Standards’ service. Throughout her 24-year career, Dato’ Sri Siti Nurhaliza has involved herself in several charity-related events, including concerts, open houses and launching her own charity fund, SIMPLYSITI Di Hati. Group CEO of CUCKOO International, Mr KC Hoe has stated that the singer’s charismatic charm and philanthropic character are the reasons she was chosen to represent CUCKOO’s 2020 theme – #SAMASAMA.
She exclaimed; “I’m so glad to be part of the CUCKOO family, as CUCKOO has always impressed me with their brand image of a healthy family home. And as a mother and wife, I always give my best for my family.”
Rain Jung Ji-hoon’s Profile
Rain began performing in his teens as a rapper and decided to pursue a solo music career where he released his first album, Bad Guy, in 2002. With a commanding stage presence and extravagant concert performances, he quickly topped the South Korean pop charts. He then starred in several Korean television series such as Full House and even appeared in Hollywood movies, making a mark as an international superstar.
As a public figure who has been in the spotlight for many years, Rain has proven that his star power has captivated fans beyond borders, heightening the spirit of togetherness – a vision that is prioritised by CUCKOO as a brand that wishes to provide Healthy Home for everyone. As a husband and father of 2 children, he said that this new role means a lot to him and his family. “CUCKOO is brand that goes Beyond Standards and I am ready to give my all to be a healthy home creator with CUCKOO #SAMASAMA” Rain said regarding the news about him joining the CUCKOO family.
Moving forward in 2020, the 2 Brand Ambassadors will be representing CUCKOO’s mission to increase the spirit of togetherness of societies beyond borders. Dato’ Sri Siti Nurhaliza’s career may differ from Rain’s career record since they kickstarted their showbiz careers in different
regions (Malaysia and Korea respectively), but CUCKOO has brought them both together to provide Healthy Home appliances #SAMASAMA.
About CUCKOO Malaysia
CUCKOO is a well-known home appliance brand from South Korea. In South Korea, a CUCKOO water purifier is sold every minute and a CUCKOO rice cooker is sold every 10 seconds. Today, CUCKOO has successfully extended its operations to 30 countries across five continents. In 2017, CUCKOO’s global turnover hit a record of USD $760 million.
In October 2014, CUCKOO Malaysia joined the CUCKOO family. Within a short three-year period, CUCKOO Malaysia has sold countless water purifiers to Malaysians through a revolutionary rental plan, and also introduced CUCKOO multi-cookers and CUCKOO air purifiers to the Malaysian audience. In August 2016, CUCKOO Malaysia achieved a 600% growth in sales, while in December 2018, CUCKOO Malaysia garnered over 600,000 customers, and has since opened over 530 Brandstores and Brandkiosks nationwide.
For more information about CUCKOO, please call the CUCKOO Careline at 1800 88 8181 or visit cuckoo.com.my or CUCKOO’s official Facebook page, @CUCKOOInternational.
